There are many ways to evaluate an automotive brand. Perhaps the most obvious would be to take a good, hard look at its vehicle offerings. Infiniti of Tucson knows this is certainly true for Infiniti. There's no better place to see the automaker's innovation than in its new Infiniti lineup. But another source that speaks strongly for the brand can be found at Infiniti dealerships.

As a matter of fact, Pied Piper recently found that Infiniti ranked highest amongst automakers for fast customer response time on the part of its dealership arms. Each year, the automotive management company conducts a study called the "2012 Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study." While the name might sound quite silly, the survey is actually quite serious.

In order to determine which brands' dealerships show the best customer service and response time, the study samples 4,331 auto sellers across the U.S. and measures 37 different combinations of dealership replies. Fran O'Hagan, President and CEO of Pied Piper Management Company LLC, explains, "Simply responding to all customer internet inquiries is the first step. Include an auto response to promote the dealership and add a salesperson's personal touch, and today a dealership will outperform three out of four competitors."¹

Infiniti of Tucson at 625 W Auto Mall Dr. Tucson, AZ 85705 is proud to be a part of such a strong network of Infiniti dealers and we congratulate the brand on performing so well in the Pied Piper study. To learn more about Infiniti awards and/or initiatives, feel free to stop by and talk to us in person or contact one of our dedicated team members online.

Source: ¹http://www.marketwatch.com/story/lexus-infiniti-and-acura-dealerships-top-ranked-for-response-to-customer-internet-inquiries-reports-pied-piper-prospect-satisfaction-index-2012-03-12