Infiniti recently made public plans to move the company headquarters for its global business to Hong Kong. This decision is part of Infiniti's 6 year strategy to boost international sales. One chief division relocating is marketing communications and an approximately one hundred additional employees.
It may appear to be a strange decision for a Japanese automaker to relocate their headquarters to China, however in the international auto market, it really makes sense. China is a massive market for luxury automakers, and the demand for luxury vehicles in China is growing steadily each year.
With this move, Infiniti hopes to get a larger market hold by being able to more effectively serve clients and consumers. According to Andy Palmer, Executive Vice President of Infiniti's parent company, "We see an opportunity to reinforce Asian hospitality within the Infiniti brand, distinct from both Nissan and out facing luxury competitors. We are proud to be the only automaker that will call Hong Kong home."1 He also added that selecting Hong Kong as their corporate center supports Infiniti as it grows throughout the global luxury markets of North America, Europe, China and South East Asia, and this will help them better serve those key markets.
Infiniti hasn't announced any information surrounding the exact date of the move and how it will influence the main headquarters in Japan. We are certain that these details will be released soon, and if you continue to stay tuned with Infiniti of Tucson, as we promise to keep you up-to-date on all of the latest news from Infiniti. In the meantime, don't hesitate to contact us with any questions you might have.