Cable networks are very selective when deciding what advertisements to play depending on what viewers are most likely to be viewing a program at that time. Most networks have perfected this procedure. Infiniti is taking a new and different approach to determining when to air their ads. The company is asking consumers to provide feedback as to when they should run their television ads.

The "Lullaby" Infiniti advertisement is fifteen seconds long and confirms that "there's luxury that lulls, and there's luxury that thrills."¹ The implication is that Infiniti luxury thrills. In the "Spa" ad, which also runs 15-seconds long, Infiniti creatively poses that luxury can serve either as a sedative or a stimulant. Again, the message clearly underlines Infiniti's commitment to providing thrilling luxury.

Speaking of Infiniti's decision to gather consumer feedback before formally launching the entertaining ads, Ben Poore, Vice President, Infiniti said, ""We believe in telling compelling stories with an attitude that feels more energetic and optimistic than traditional luxury brands. Our commercials are bold, and serve as our proclamation of confidence in our ability to move our consumers emotionally as well as physically."² Network, and cable TV stations began running the two new Infiniti ads, starting on July 18.

To watch both Infiniti ads, now, visit www.facebook.com/infiniti?sk=app_228489043849134. Infiniti of Tucson, located at 625 W Auto Mall Dr Tucson, Arizona 85705, wants to know what you think.

Sources:

-    ¹ http://www.facebook.com/infiniti?sk=app_228489043849134
-    ²http://www.nissannews.com/newsrelease.do?&id=2673&allImage=1&teaser=infiniti-challenges-status-quo-empowering-enthusiasts&mid=